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Wednesday, November 24, 2010

Adobe Flash

Originally developed by Macromedia, Flash was introduced in 1996, and is currently developed and distributed by Adobe Systems. The precursor to the Flash application was SmartSketch, a drawing application for pen computers running the PenPoint OS developed by Jonathan Gay, who began working on it in college and extended the idea for Silicon Beach Software and its successors.[1][2] When PenPoint failed in the marketplace, SmartSketch was ported to Microsoft Windows and Mac OS. With the Internet becoming more popular, SmartSketch was re-released as FutureSplash, a vector-based web animation in competition with Macromedia Shockwave. In 1995, SmartSketch was further modified with frame-by-frame animation features and re-released as FutureSplash Animator on multiple platforms.[3] The product was offered to Adobe and used by Microsoft in its early work with the Internet (MSN). In 1996, FutureSplash was acquired by Macromedia and released as Flash, contracting "Future" and "Splash".

[edit] Recent developments

Adobe Labs (previously called Macromedia Labs) is a source for news and pre-release versions of emerging products and technologies from Adobe. Most innovations, such as Flash 10, Flex 3, and ActionScript 3.0 have all been discussed and/or trialled on the site.
One area Adobe is focusing on (as of February 2009) is the deployment of Rich Internet Applications (RIAs). To this end, they released Adobe Integrated Runtime (AIR), a cross-platform runtime environment which can be used to build, using Adobe Flash, rich Internet applications that can be deployed as a desktop application. It surpassed 100 million installations worldwide in February 2009.[4] This is mainly because it is installed silently when Acrobat Reader is installed.
Two additional components designed for large-scale implementation have been proposed by Adobe for future releases of Flash: first, the option to require an ad to be played in full before the main video piece is played; and second, the integration of digital rights management (DRM) capabilities. This way Adobe can give companies the option to link an advertisement with content and make sure that both are played and remain unchanged.[5]
Flash Player for smart phones is available to handset manufacturers at the end of 2009.[6]

[edit] Open Screen Project

On May 1, 2008 Adobe announced Open Screen Project, which hopes to provide a consistent application interface across devices such as personal computers, mobile devices and consumer electronics.[7] When the project was announced, several goals were outlined: the abolition of licensing fees for Adobe Flash Player and Adobe Integrated Runtime, the removal of restrictions on the use of the Shockwave Flash (SWF) and Flash Video (FLV) file format, the publishing of application programming interfaces for porting Flash to new devices and the publishing of The Flash Cast protocol and Action Message Format (AMF), which let Flash applications receive information from remote databases.[7]
As of February 2009, the specifications removing the restrictions on the use of SWF and FLV/F4V specs have been published.[8] The Flash Cast protocol—now known as the Mobile Content Delivery Protocol—and AMF protocols have also been made available,[8] with AMF available as an open source implementation, BlazeDS. Work on the device porting layers is in the early stages. Adobe intends to remove the licensing fees for Flash Player and Adobe AIR for devices at their release for the Open Screen Project.
The list of mobile device providers who have joined the project includes Palm, Motorola and Nokia,[9] who, together with Adobe, have announced a $10 million Open Screen Project fund.[10]

[edit] Format

Flash files are in the SWF format, traditionally called "ShockWave Flash" movies, "Flash movies," or "Flash games", usually have a .swf file extension, and may be used in the form of a web page plug-in, strictly "played" in a standalone Flash Player, or incorporated into a self-executing Projector movie (with the .exe extension in Microsoft Windows). Flash Video files[spec 1] have a .flv file extension and are either used from within .swf files or played through a flv-aware player, such as VLC, or QuickTime and Windows Media Player with external codecs added.
The use of vector graphics combined with program code allows Flash files to be smaller — and thus for streams to use less bandwidth — than the corresponding bitmaps or video clips. For content in a single format (such as just text, video, or audio), other alternatives may provide better performance and consume less CPU power than the corresponding Flash movie, for example when using transparency or making large screen updates such as photographic or text fades.
In addition to a vector-rendering engine, the Flash Player includes a virtual machine called the ActionScript Virtual Machine (AVM) for scripting interactivity at run-time, support for video, MP3-based audio, and bitmap graphics. As of Flash Player 8, it offers two video codecs: On2 Technologies VP6 and Sorenson Spark, and run-time support for JPEG, Progressive JPEG, PNG, and GIF. In the next version, Flash is slated to use a just-in-time compiler for the ActionScript engine.
Flash Player is a browser plugin, and cannot run within a usual e-mail client, such as Outlook. Instead, a link must open a browser window. A Gmail labs feature allows playback of YouTube videos linked in emails.

[edit] Flash Video

MACROMEDIA FLASH!!!!!

Until the advent of HTML5, displaying video on a web page required browser plugins, which are uniquely implemented by third party vendors. Virtually all browser plugins for video are free and cross-platform, including Adobe's offering of Flash Video, which was first introduced with Flash version 6. Flash Video has been a popular choice for websites due to the large installed user base and programmability of Flash. In 2010, Apple publicly criticized Adobe Flash, including its implementation of video playback for not taking advantage of hardware acceleration, one reason Flash is not to be found on Apple's mobile devices. Soon after Apple's criticism, Adobe demoed and released a beta version of Flash 10.1, which takes advantage of hardware acceleration even on a Mac.